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TVC's - Clearasil

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Still from Clearasil 30 second TVC
Frames from Clearasil animation


Artfully animated by John Kratovil from RKA The Animation Studio, this cute little guy was rendered and compiled onto his background on Harriet. The beauty of this approach is that it employs the rich character of traditional animation, enhanced by using textures in the rendering, rather than the flat painted result from cell painting. In this example, we went a step further by combining some live action of a sparkler burning to give the dynamite fuse a little more "impact".

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